Discover how Barclay Sims Company created and constructed Fredericksburg’s Original Social Media Company from scratch, disrupting legacy media in the process.


Project Overview

hyperbole is a social media agency located in Fredericksburg, Virginia. Formerly a digital marketing agency, itself, hyperbole transitioned to a hyperlocal interactive media outlet during the political demonstrations in downtown Fredericksburg of summer 2020. Now it’s Fredericksburg’s Original Social Media Company that highlights hyperlocal news and events as they happen. 

Project Details

Barclay Sims Company represents hyperbole online and is responsible for their presence on the web, search and social media. This includes original concept and creation, website design, original content creation, social media management, graphic design, email marketing and other additional creative needs. Barclay Sims Company is responsible for the ongoing operations of hyperbole.

hyperbole has garnered thousands of followers and reached nearly 1 million views on its Facebook live streams. It has collaborated on public relations projects with the Fredericksburg Police Department, Fredericksburg Department of Economic Development and Tourism and the University of Mary Washington. Its work has been featured on NBC 4 Washington, D.C., B101.5,, the Washington Post, VA Foodie and much more.

Project Date

January 2017

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