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Check out my recent branding, design, digital marketing and public relations projects.
Optix: Branding, Design and Public Relations
Optix are your opportunity to go beyond beginners and dive deep into a more meaningful and expansive creative strategy than sporadic screams and shouts for attention. Choose a custom touch and boutique experience in a profession that’s tripping over itself to cookie cut creativity and automate experiences.
Optix is the introduction of a blue-collar work ethic to a white-collar industry, incorporating an on-the-job, over-the-shoulder approach that substitutes the usual shenanigans of salesmen and charlatans with an emphasis on authenticity, sincerity and originality. Where others are grateful to grab eyes and bend ears, Optix aim to go further to persuade opinions, change minds and influence behaviors.
INTRODUCTION
What Are Optix?
Optix are a Strategy-as-a-Service and collection of creative services that afford small businesses and organizations the same polish and professionalism as their larger counterparts. It’s consistency, clarity and cohesiveness in every piece of communication for a clearer, crisper message and distinct experience.
Optix emphasize the purposeful positioning of your brand and its products, services, issues or messages in ways where they can cut through the typical chaos and usual clutter of paid ads and sponsored posts to the organic buzz and casual conversations about things that people actually care about.
It’s not forcing a manufactured image upon the public, but instead capturing and sharing your true identity, real stories and earned achievements with those that share the same values. This authentic, sincere connection with an audience is the first step to establishing convincing creative momentum and unbreakable bonds of brand loyalty.
WHAT's INCLUDED
A Complete Collection of Creative Services
Branding. Design. Marketing. Public relations.
Break out from the basics of brand awareness and start turning the average browser into a true believer. Below are just some of the areas of communication where Barclay Sims Company can produce quality, lasting results.
Branding
Go beyond the basics of your logo and business card by actually building a perception and premium around your value and experience.
Graphic Design
Clean, clutter-free and detail-oriented design can makes a real difference in effectively conveying a message to the desired audience.
Web Development
Generate business and build customer loyalty with a vibrant website that’s easy to navigate and developed with a “mobile-first” mentality.
Content Creation
Content has changed the way society communicates. Original, authentic content is one way to catch eyes and stop thumbs.
SEO Management
Reach interested parties actively looking for your product or service by ensuring placement at the top of search engine results.
Social Media
Connect and communicate with customers as organically and naturally in their feed like an extended member of their family.
Live Streaming
Break down barriers and burst through bubbles by entertaining, educating and engaging followers in real time with live broadcasts.
Photo & Video
Quality, quantity and consistency for everything from headshots and products to announcements and interviews.
Public Relations
Guidance and direction with how to navigate the increasingly inner-connected relationships with the modern consumer.
Email Marketing
Find new subscribers to advertise sales, promote events or announce news and updates with an email marketing campaign.
Vlog & Podcasts
Demonstrate to your audience what you know or what you can do with an emphasis on providing a personal touch or outlook.
Issue Advocacy
Grow support for political campaigns or positions with a comprehensive campaign to reach a wide audience across a variety of mediums.
Questions? Contact Us.
Have questions about branding, design, digital marketing or public relations? Barclay Sims Company is here to help. Schedule an appointment with the link below.
GETTING STARTED
About The Process
Simple. Straight forward. Results-oriented. Get a glimpse of what it’s like to have Optix working on behalf of your business, organization or campaign.
Every Brand Has A Backstory
A deep-dive debriefing establishes a relevant and detailed backstory, campaign objectives and important anniversaries and milestones.
A Complete Collaboration Process
Collaborate with an online social media calendar and content library to track upcoming hashtag focuses, special events and promotions.
On-The-Job,
Over-The-Shoulder
Work with a blue collar creative that isn’t afraid to get their hands dirty with an approach that’s just as committed to succeeding as you are.
WHY IT MATTERS
What Optix Can Do For Your Business
Whether it’s bringing people in the door or encouraging them to the polls, Optix can produce meaningful, quality results that help your business or organization further its objectives and accomplish its goals.
Acquire New Customers
Reach and persuade more people seemingly overnight with a clear, consistent message across the platforms the people you want to reach frequent.
Promote Products and Services
Go beyond simply being “the best” and position your products and services in a manner that the market recognizes and responds to.
Build a Larger Audience
A consistent, vibrant and professional presence makes users more likely to follow for updates, allowing them to be reached again in the future.
Bring Attention To Achievements
Accomplishments are more meaningful with a little recognition. Ensure credit is given where credit is due and that hard work is rewarded.
Foster Support for a Position
Sometimes it’s about support, not selling. Build a coalition for a campaign, generate awareness or sway opinions on an important issue.
Find and Recruit New Talent
Lead the charge on growing the team by locating and recruiting top talent while keeping existing morale and enthusiasm high.
